The Mail Online & The 'Sidebar of Shame'

The Mail Online & The 'Sidebar of Shame'

The 'Sidebar of Shame'

• The target audience for Mail Online is heterosexual women, this may be the type of articles they dont mind seeing as they want a body like that.
• The articles are heavily sexualised and it anchors the audience to see them as this sexual object.
• By using the lexis, 'flaunting' shows that they are showing off.
• The lexis used are also extremely pornographic.
• The group is young women which are being sexualised, the message being given about them is that they are extremely skinny but still with a good figure, but the impact this has on us as the target audience is that it confirms a hegemonic standard of beauty as this is a sexually desirable body. 
• This cultivates the ideology that women should look like these people.

Quiz Pt.2

Mini Quiz Pt2

1. Name 3 keys differences between a broadsheet and a tabloid newspaper?

• Broadsheet is bigger than a tabloid.
• Broadsheet is 'actual news' whereas a tabloid is more gossip.
• Broadsheet is aimed at more higher class.
• Tabloids tend to have a red masthead.
• Tabloid's tend to have more images than 

2.  Define Polysemy

• Multiple meanings, there are different ways in which we can read them.

3. Define Bias

• Bias is the way that a certain media text is presented unfairly to one side due to the producers ideologies and beliefs. Favours one group over another.

4. What are two ways newspapers can be biased?

• Selection
• The photos used.
• The language used.
• Admission
• Leaving important stuff out.
• Positioning
• Front page news is more important to the producer.

5. Define agenda

• The aim of the newspaper
• Newspaper producers potentially try to manipulate the audiences ideologies.

6. What is ideology?

• The beliefs and ideas that the producer believes in.

7. What are the four steps of representation?

1. The group, place or issue on which a media text is focusing on.
2. The way that the producer presents these people through the use of media language.
3. The message behind this presented group.
4. The impact this presentation has on us as the audience.

8. Define Hegemony

• Where one group has power over another through consent.

9. What is the difference between sexualisation and objectification.

• 'astion' is a process, sexualised is a process of making something sexual, objectification is where you dehumanise something and make it into an object. 

10. What does Liesbet Van Zoonen theorise about gender?

• The idea that women's bodies are in the media to be looked at in the media by males to seem attractive.

11. What, arguably, is the difference between sex and gender?

• Sex is what you're born as however gender is what you view yourself as, people argue it is a performance and an act.

12. What is the biggest selling newspaper in the UK?

• The Sun

Hegemony - The 'A Grade Concept'

Hegemony

• Dominant Ideology
• the unwritten rules that we follow as they're generally agreed norms.
• Hegemony
• the power that is exerted over us through consent and not through force.

Judith Butler - The Gender Theory

• Sex
• what your born as

• Gender
• a performance

Key Theory 8 - Feminist Theory - Lisbet Van Zoonen

• The idea that gender is constructed through discourse, and that its meaning varies according to cultural and historical context.

• The idea that the display of women's bodies as objects to be looked at is a core element of western patriarchal culture.

• The idea that in mainstream culture the visual and narrative codes that are the used to construct the male body as spectacle differ from those used to objectify the female body.

Representation Paragraph

Scantily-clad women's sizzling selfies are overshadowed by their very messy backdrops.

(P) The media product is focusing on the representation of teenage girls, these teenage girls are posting 'racy' selfies online but there is more focus onto their messy bedrooms rather than the actual photo's they have posted. (E) The technical devices that the producer uses in order to present this group is the large amount of images and captions. The article uses 22 pictures all of which are captioned which is conventional for a media product however, there is less dialogue in the article than expected, perhaps aiming this to a more working class demographic through the fact that they have a shorter attention span. The mode of address used in the article is more of a patronising tone to the audience, saying 'These pictures are guaranteed to make you think twice before sharing a selfie online.' (A) The message this brings across to the audience is that this is an extremely embarrassing thing to do, and that these girls are perhaps seen as a 'disappointment' to society meaning the impact this has on the audience is that they do not want to feel embarrassed, maybe telling them to get their life's together.  This constructs a representation that the girls presented are messy and more worried about being sexualised than sorting themselves out.

Extra Notes

• 'Scantily-Clad Stunners' this chosen lexis is something that someone in their 50's/60's will use, perhaps suggesting that the audience is more older males.

• These images were supposed to go to their other half perhaps (boyfriends) which unfortunately got out, but it shows that the teenage girls are messy and they're more worried about being sexualised than sorting there messy selfs out.

• There are issues with this article that Stuart Hall's Reception theory backs up as we are not sure what reading we prefer, we don't understand how to feel about this article. It also encourages a discussion between it as we are supposed to either find these girls sexually attractive and enjoy seeing these photos of them or we are completely against it and we dislike seeing this and think that they're scummy for doing something like this. 

• Cultivation Theory - If we carry on to look at this article and think what we think about it again and again we begin to grow our understanding of it until it turns into something completely different. 

Improvements

• Things to include;
• This constructs a representation that...
• This stereotypes...
• The audience is being manipulated by the ideology...

Representation

The Study of Representation Looks at;

1. The group, place or issue on which a media text is focusing.
2. The technical devices the media text uses in order to present these groups or issues.
3. The message about the group or issue being created within a text.
4. The impact of this message on the target audience.

• Point
• Group, Place or Issue
• Evidence
• Technical devices
• Argument
• Message and impact

Analysing Bias and the Construction of Representation in The Times and The Daily Mirror

Analysing Bias and the Construction of Representation in The Times and The Daily Mirror

Daily Mirror - Front Page

• Masthead
• 'Daily Mirror'
• Headline
• 'What have they done?'
• Main Image
• Statue of Liberty crying
• Skyline
• '7 killed in speeding tram crash'
• Stand First
• Red writing on the bottom

Daily Mirror - Inside

• Headline
• 'Americas Brexit'
• Main Image
• People shouting/celebrating
• Page Numbers
• Top left & right
• Pull Quote
• Red box on right hand side

The Times

• Masthead
• The Times
• Barcode
• Bottom Left Corner
• Headline
• 'The New World'
• Main Image
• Donald Trump
• Pull Quote
• Donald Trump Quote
• Stand First
• Under 'new world'
• Centre Spread
• Donald Trump photo

Representation of America

• The Daily Mirror
• The daily mirror represents America as a whole will now have a destructive, frighting dystopian future now that Donald Trump is in power. From the mise-en-scene of the statue of Liberty, as she has her hands over her face in pure fear of the war ground that is behind her.

• On the inside of the centre spread makes it look as though America has gone wild, and that when America has an ideology in their minds they will go to the extremes with it and go crazy in trying to get everyone else to go forward with it.

• The term 'They' in the headline infers that the newspaper is British, and makes Americans appear stupid for voting in someone who could destroy the world.

• One intended response is anger at the voters for Trump, and it shows what types of people vote for Trump, very aggressive people, constructing a stereotype of Trump supporters.

• Hilary Clinton is on the left hand side and is represented as a strong and powerful women through the use of Cinematography, using a low angle shot which has connotations towards power. Whereas, Trump is on the right hand side and is represented as being silly and childish, he doesn't seem serious which shows that he isn't going to run the country seriously.

• Also by Clinton and Trump being on two separate sides completely away from each other it shows them as two complete binary oppositions.

• The Times
• This newspaper is representing America as a strong, proud country, in which is going to get better as Trump is becoming their President. We know this as the main image chosen makes Trump look well respected and is not mocking him in any way, the image makes many more people feel empowered and proud, than disappointed and scared.

Bias Political Beliefs

• The Daily Mirror
• The Daily Mirror is a left wing newspaper, and is very much against Donald Trump, as they are basically saying that him coming into power will eventually lead into a war.

• The ideology of the producer, is that they do not agree with Americas choice of voting for Trump and that they were stupid to of done that.

• The Times
• The producer agrees with Trumps ideologies, and make Trump look like he is a great and influential leader. 

Introduction to the Times and Constructing Representation

Introduction to the Times and Constructing Representation

• What advantages are there to a newspaper demonstrating a particular political/ideological bias?
• System of control and power.
• Hegemony.
• Having an ideology means you can attract more of a target audience.
• Helps to be part of your identity.
• To gain the support of a political party.
• Our ideas are challenged and this is repeated over and over again.

• Whats the difference between a Tabloid and a Broadsheet?
• Tabloid is more gossip whereas Broadsheet is 'actual news'.
• The Daily Mirror is aimed at working class people.
• Less eye catching images in the broadsheet compared to the Tabloid.
• The tabloids slang term is 'a red top' as they have red titles, and broadsheet is known as the 'serious press'. 
• The headlines on the Tabloid are larger than the Broadsheet.
• The level of literacy is below GCSE level to read the Daily Mirror (Tabloid) whereas the level of literacy is above GCSE to read The Guardian (Broadsheet).
• Broadsheet has a story on the front page, apart from the masthead and above it just looks like the inside of a normal newspaper.
• Broadsheet's are much more expensive than Tabloids which gives an idea of the income of their target audience of the higher social groups.

Polysemy - Polysemic

• Polysemy
• Not everything has a single meaning. One of the best ways of applying Media Theory, is through suggesting two or more possible meanings.

• In creating a newspaper, producers typically attempt to avoid polysemic readings. The process of forcing an audience in to a particular reading is called anchoring.

• Anchorage 
• The 'fixing' of a particular meaning to a media text, often through the use of captions.

• Taking inferences from a un captioned image.
• Strength, Anger, Power, Hope, Unity. 

The Sun - Right Wing VS. Morning Star - Left Wing (Communist)

• The Sun is going for a slating the opposition approach, not saying what good conservatives will be, but rather what bad the labour party will be. Whereas, the Morning Star say how good the labour party will be and dont mention the conservatives.
• The Sun also use mise-en-scene to portray their ideas of Corbin as they have set him in a dirty council housing street and placed him in the bin.
• The Sun is also using direct address towards the audience saying 'we've had enough' they've positioned the audience into the text and in a direct mode of address.
• 'Terrorists Friend' shows the key information and the main point of the back story.
• Morning Star is much more positive.
• They both use the bullet points.
• In the Sun he is looking quite shifty and looks silly whereas in the Morning Star he is looking happy and good.
• Heroic language through the Morning Star's language.
• The sun is a very blunt and brutal.
• The sun has gone to an effort to make sure that he is seen horrible and brutal through words and choice of image whereas the Morning Star is portrayed that they haven't actually tried to hard and they've still managed to make him seem good.

Bias and Agenda

• Bias
• You favour one opinion over another when you are biased.
• Agenda
• Trying to do something with your opinion, doing something for a reason.

Discourse Analysis - How to Assess Bias

• Bias through selection and omission.
• Bias through placement.
• Bias by headline.
• Bias by photos, captions and camera angles.
• Bias through use of names and titles.
• Bias through statistics and crowd counts.
• Bias by source control.
• Bias through word choice and tone.

Ideology and Representation

Ideology and Representation

• Newsworthiness
• The process of selecting which stories to include in the paper.

• 'If it bleeds it leads'
• If its about gory/death then it will probably make the front page over something else.

• Broadsheets
• The larger style of newspapers. The content within will be a more formal writing, targeting a middle class audience.

• Tabloids
• These tend to focus on the working class audience by being quite informal with their stories.

• Intertextuality
• Where a media product makes sense only through its reference to the other media products.
• Barthes also referred to this process as referential codes. 

• Statue of Liberty symbolises hope, liberty and mainly America.
• The Statue of Liberty also looks like the weeping angels from Dr Who.
• The Daily Mirror's ideological perspective on Trump is that he is going to ruin the world and that it is not good that he has become the USA's prime minister.
• The setting that it is taken in looks like smoke, fire and bombs, this suggests that these are what trump wants to do and the Daily Mirror also expect us to know that these were trumps views.
• The sky also looks like a biblical apocalypse. Also, the background looks like the next world war or Dday.
• The statue has her hands over her face, it is symbolic as she is ashamed in her country.
• '7 killed in speeding tram crash' - Includes the word speeding, to make it seem more disastrous and exciting. Example of 'if it bleeds it leads'.

Opinions on Newspapers

• 'Newspapers are politically biased'
• I agree, that if the newspaper has beliefs they will channel their ideologies through their newspapers.
• Tv is A Political, meaning that they will not have one belief there will always be different beliefs, but they never come to a consensual agreement.
• American TV news is incredibly politically biased.
• English newspapers are politically anti-trump as we are anti-trump as a country, so we have biased news but completely unbiased press.

• 'Newspapers generally appeal to older audiences'
• yes, because we are more modern with technology so we will find the news on our phones rather than finding the news through newspapers.

• 'Newspapers tend to offer a very negative view on the world'
• People are fascinated by the awful and sad stories.
• In films people die as we are drawn and react to negative things like people dying.
• Also, the phrase 'If it bleeds, it leads'. 

Ideology

• The producer will encode their ideologies to a text. 
• A system of ideals and beliefs
• But often used to describe the ways which those in power use their power to distort meaning. 
• And ideology can be used to normalise the dominant ideas of the ruling class.

Left and Right Wing Politics Ideologies

• Left Wing (Labour)

• Generally a more liberal and forward-moving ideology.

• The left on the other hand is more keen to reduce the gaps in society between the rich and the poor. They believe society should work together to help everybody, with schemes like the NHS, Benefits and Free Education. They argue the rich should pay for this through taxes, thus reducing the gap between rich and poor.

• To do this, economically, they need to raise taxes. They also prefer to regulate 'the Market', which means distributing the wealth created on the stock market and in banks so that it does not all end up in the pockets of millionaires but some of it goes to the country's problems.

• Right Wing (Conservatives)

• More conservative and generally traditional. 

• On a social level, the right generally believes that a hierarchy in society is natural and normal. For them, the idea of a class system whereby the richer employ the poorer in a triangle is healthy because everybody benefits and it has historically been the natural order of things.

• Their economic policy (generally speaking) complements this, by promoting a form of capitalism which gives more economic freedom to big businesses. This means fewer regulations and lower taxes. They argue that as big businesses grow they create jobs for the working class and gradually everyone gets richer.

Newspapers

Newspapers

• Codes and Conventions - What makes Newspapers different from other forms of media?
• Newspapers have large fonts (headlines)
• Emphasis on text rather than the image's
• Magazines usually have one large photo with text around it rather than newspapers which have many photos and many different textual connotations. 
• Newspapers already know their audience, and they put trust in the audience knowing the things they're talking about. Assumed knowledge is used and the same in the fashion magazine, with the high end fashion labels, which would be tricky to know if you weren't high end or understood this fashion magazine. 

Key Terms and Definitions

• Masthead
• Title of a newspaper.

• Barcode
• Used to scan the newspaper when purchasing, holds information such as the price.

• Caption
• Brief text underneath an image describing the image.

• Headline
• Phrase that summarises main point of article. 

• Main Image (Splash)
• Dominant picture on main cover.

• Page Numbers
• System of organisation within the magazine so the audience knows where to find everything.

• Target Audience
• People who the newspaper aims to sell to.

• Pull Quote
• Something taken from within an article, usually said by someone on the front page.

• Classified Ad
• An advertisement which only uses text.

• Skyline
• An informational panel on the front page to tempt the audience inside.

• Edition
• Some newspapers print several of these every night, these are versions with some changes and may be additional late stories.

• Stand First
• Block of text that introduces the story.

• Byline
• The line above the story, gives the authors name and sometimes their job and location.

• Body Text
• Also known as a copy. Written material that makes up the main part of an article.

• Standalone
• Picture story that can exist on its own.

• Centre Spread
• A photograph which runs across the middle two pages.

• Lead Story
• Main Story, Usually a splash.

• Gutter
• Blank space between margins of facing pages of a publication or the blank space between columns of text.

• Folio
• Top label for the whole page.

• Page Furniture
• Everything on a page except pictures or text of stories.

• Sell Line
• Something that promises something inside and suggests value, that you're getting more for your money.

Key Theory's Recap

• Claude Levi Strauss - Structuralism
• Binary Oppositions - Where two concepts, messages or values are presented in direct opposition with one another. Levi-Strauss suggested that our perception of the world is based on binary oppositions.
  
  
  
• Binary Oppositions are an element of narrative, as they can quickly tell a story, and establish characters and archetypes.

• Roland Barthes - Semiotics
• Symbolic Code
• A deeper meaning within a certain text.

• Proairetic Code
• Also known as action codes, these refer to something within a media product that suggests that something will happen. 

• Hermeneutic Code
• Also known as the enigma codes, these refer to something within the media product that creates mystery and suspense. 

Deconstructing Newspapers

Introduction To Newspapers

Introduction to Newspapers

4 Concepts of the A-Level Media:

• Section A
• Media Language 
• Representation
• Section B
• Audience
• Industry

Media Institution

Institution - The values and ideology of a media production. 

Institution and Industry are completely different terms.

Long Road Website Advertising

• The girl seems quite edgy as she has different coloured hair , this kind of shows that the college is promoting difference and the idea of freedom as the majority of high schools would've kicked you out for having different colours in your hair so it makes the sixth form seem caring for individuality and being different. Also, her quote says 'ready to be independent, to be treated as an adult shows that although they're still a sixth form that they're a big difference to high school.

• The idea that all the students are different. Jack (Afro) is a bit edgy, and looks a bit afro Caribbean, the connotations of these people are that they are laid back, so it makes the college seem extremely laid back.

• Josh looks very 'stereotypically' mature or nerdy, which gives connotations that he is sensible and mature, whereas Isobel looks very different and edgy.

• By using these people, they look very different to the subjects they take, showing that you can take whatever you want and be your own person.

• Long Road puts across the messages and values that they do to attract students and get money from the government. 

• Differentiation
• Competition
• Identification
• Ideology 

Logo's - Deconstruction / Textual Analysis

• Shell Logo
• Looks like the petrol gauge for your fuel level, also with the red around it, it makes drivers think that there fuel is low and that they are in need to fill up as red connotes danger or emptiness. 
• Red and yellow symbolises fire and combustion and they will catch your attention if you see it. 
• The red also symbolises power and royalty. 
• The shell also looks like a sunrise so it makes you think that its a routine in the morning to go fill up at shell.
• Sharp lines look fast.
• 2 colours make it simple and clear.
• Also bold and powerful.
• Shell shaped so it shows that it is natural.
• Starbucks
• American - has a passing resemblance to the statue of liberty.
• Green - Colour of money.
• Soothing and Wavy - Solve that issue by having a coffee. 
• Mermaid - Stereotypical to a women. 

First Impressions on Daily Mirror Newspaper Front Cover

• More of a gossip mail rather than news and politics due to the tv shows at the top.
• Informal as they're using slang terms like 'Corrie Claire' so they're assuming that we know who Corrie Claire is due to her being off of coronation street so they're making large assumptions to who their audience is, due to their being no context 'ITV show Coronation Street's Claire says...'
• Informal working class gossip magazine.
• Sensitive issues being joked about and being treated very light hearted and they're using puns, comes from boxing, so you need a lot of knowledge to understand the background of this mail.
• Quite a lot of images, so the target audience has quite a short attendance span, so theres not much writing at all compared to photo's as they're targeting the working class demographic.
• Daily Mirror is anti-trump, due to the choice of language. This is the dominant reading that we see this and think 'Trump is disgusting'. Daily Mirror is using dark humour and a pun, a simple source of humour, this suggests that the target audience is quite immature and working class rather than the upper more mature class. The photo used has been selected as it suggests about trump that he is sleazy, creepy and odd.

Quiz

1 – What is the true purpose of any media product? 

• Money and to entertain

2 – What is ‘Classical Hollywood Narrative’?

• The characteristics that hollywood films follow    

3 – What are two characteristics of  'Classical Hollywood Narrative’?

• Knows when something is about to happen
• Knows where it is set

4 – What is vertical integration?

• Buying a company which owns different types of media.

5 – What is horizontal integration?

• Buying rival companies

6 – What is the name of the theorist who devised binary oppositions?

• Claude Levi-Strauss

7 – What is the difference between distribution and exhibition? 

• Distribution is how you get the media product out there, exhibition is how it is viewed or presented.

8 – What is conglomeration?

• When one company has control over one or more industry 

9 – Which theorist explored the cultural industries? (conglomerate, integration etc...)

•     David Hesmond Haal

10 – What companies produced and distributed ‘Straight Outta Compton’?

• Universal distributed it, Legendary produced it

11 – Define regulation

• Rules and regulations that the media product has to follow

12 – Who regulates the film industry in the UK?

• BBFC

13 – What is an R-18?

• Film rating for sexually explicit films

Regulation of the Film Industry

• Regulation - The rules, restrictions and guidelines that a media product has to follow. 
• BBFC - British Border Film Classification 
• We regulate films, they can be impressionable on younger children

Gummo

• If this was a U rated film then it would influence children's decisions
• Rated an 18 

Harold and Kumar

• Casual comedic racism
• Aggressive use of Bitch (gendered word)
• Themes of drugs
• Ethnic minorities

The Land Before Time

• Cartoon so its not very realistic 
• It could be PG as it is a distressing scene as they lose their mum

Porkies Revenge 

• Female Nudity and Male Nudity
• Sexualised Theme
• Comedy 

The Straight 'Outta Compton Marketing Campaign

The Straight 'Outta Compton Marketing Campaign

N.W.A - Fuck The Police

• Genre
• Rap / Hip Hop
• Subgenre - Gangster Rap

• Representation
• Different ethnic groups shown - white and black

• Debates
• Police stereotyping black people also stereotyping white people themselves. 
• Controversial - Extremely strong language
• Not all white people stereotype black people
• They are mocking the police extremely harshly
• They are mocking the US court system as they are 'unfairly' treated.
• The 'N' word is used quite a lot, this is re-appropriation, as they've taken the word and put it in a different context giving it a new power and made it seem less offence than what it would be coming from somebody else.

• Politics
• How young black men are being treated by the police in Compton
• Large political message - almost a campaign for rights.

Straight 'Outta Compton - Theatrical Trailer

• Got the actual music from NWA, but added a piano aswell which is conventional as they made the trailer seem more dramatic to target and to maintain an audience.
• Targeted towards older teenagers as they enjoy music and could be interested in this genre of rap and hip hop.
• The film is biopic film, as it is a true story just with different actors in it. 
• Fast paced editing, increases drama makes it more intense, but the film is not going to be like this for 2 hours but by doing it in the trailer it looks really exciting and it builds up our excitement. 
• It could be of interest to an audience which fight for racial equality. 
• The trailer is a criticism of society.
• By bleeping out the swear words it widens their range of audience.
• The film has a much better message than 'Fuck the Police'

The Film Industry - Regulating Films

The Film Industry – Regulating Films

Regulation – Maintaining the same state, not going over or under that stable balance.

BBFC – Responsible for the national classification and censorship of films exhibited at cinemas and video works released on physical media within the United Kingdom.

• Film Classifications; 
• UC – Suitable for pre-school children
• U – Suitable for audiences of 4 years and over.
• PG – Parents are advised to supervise children who are sensitive or very young, however there are no legal restrictions. PG films should not disturb children aged above 8 years old.
• 12 – Nobody younger than 12 years of age may rent or buy a 12-rated film.
• 12A – Same as 12, however, any child under 12 years of age may not see a 12A classified film without the supervision of an adult.
• 15 – Nobody younger than 15 may see this film.
• 18 – An 18-rated film must not be seen by anyone under 18 years of age in a cinema.
• R18 – Are restricted to adults, 18 years and over, these films can only be seen in specially licensed cinemas, and purchased in sex stores.
• E – An unofficial rating sometimes applied to video titles. 

Rating films in the UK has become pointless due to the new technology platforms we have such as access to films off the internet, being able to download films also, a company like Netflix who provides us with films we can watch anytime, anywhere, so people who are 16 will watch 18 rated films because there is nothing to stop them, I believe that the rating of films is a guideline, and from there parents allow children to watch them based on the guidelines as they include explanations, like the humor involved, the language and the conflict. As you get older its your responsibility to choose what you want to watch, but then obviously to only be able to watch if you have it at home as there are laws in place in which you cannot buy or watch in the cinema a movie which is age rated above your age. 

The Film Industry - Marketing Films

The Film Industry – Marketing Films

Film Studied – Guardians of The Galaxy Vol.2

·         Types of Advertising used;

o   Billboards

o   Teaser Trailer

o   Theatrical Trailer

o   Social Marketing/Social Media

o   Fan Marketing / Fan Accounts (Instagram)

o   Viral Marketing

o   Merchandise

o   Official Website

·      The movie is targeted at around 16 to 30 year olds, who are clearly fans of Marvel and enjoy their films. They also could be targeting a younger audience due to the use of social media which is a more younger generation social media base, for example the fan accounts are usually made by younger children at school who do not really have much free time so they take interest in what they enjoy and in this case it is Guardians of the Galaxy Vol.2, so they widen the films target audience by them making this fan account it widens their audience to younger people. To reach the older target audience they are in the generation where they would use social media and also still be interested in watching trailers, so they wouldn’t need to change their advertising much to fit the 30 year old that would take pleasure in watching this film and be prepared to pay for it, also as advertising covers many demographics now it saves money for the company but brings in just as much which is the whole point of an advert in the first place to make money.