Representation Paragraph

Scantily-clad women's sizzling selfies are overshadowed by their very messy backdrops.

(P) The media product is focusing on the representation of teenage girls, these teenage girls are posting 'racy' selfies online but there is more focus onto their messy bedrooms rather than the actual photo's they have posted. (E) The technical devices that the producer uses in order to present this group is the large amount of images and captions. The article uses 22 pictures all of which are captioned which is conventional for a media product however, there is less dialogue in the article than expected, perhaps aiming this to a more working class demographic through the fact that they have a shorter attention span. The mode of address used in the article is more of a patronising tone to the audience, saying 'These pictures are guaranteed to make you think twice before sharing a selfie online.' (A) The message this brings across to the audience is that this is an extremely embarrassing thing to do, and that these girls are perhaps seen as a 'disappointment' to society meaning the impact this has on the audience is that they do not want to feel embarrassed, maybe telling them to get their life's together.  This constructs a representation that the girls presented are messy and more worried about being sexualised than sorting themselves out.

Extra Notes

• 'Scantily-Clad Stunners' this chosen lexis is something that someone in their 50's/60's will use, perhaps suggesting that the audience is more older males.

• These images were supposed to go to their other half perhaps (boyfriends) which unfortunately got out, but it shows that the teenage girls are messy and they're more worried about being sexualised than sorting there messy selfs out.

• There are issues with this article that Stuart Hall's Reception theory backs up as we are not sure what reading we prefer, we don't understand how to feel about this article. It also encourages a discussion between it as we are supposed to either find these girls sexually attractive and enjoy seeing these photos of them or we are completely against it and we dislike seeing this and think that they're scummy for doing something like this. 

• Cultivation Theory - If we carry on to look at this article and think what we think about it again and again we begin to grow our understanding of it until it turns into something completely different. 

Improvements

• Things to include;
• This constructs a representation that...
• This stereotypes...
• The audience is being manipulated by the ideology...

Audience Manipulation

Audience Manipulation

The importance behind the audience; 

• Without an audience there is no point in a media product.
• There is always a target audience
• There is a primary target audience and a secondary target audience
• Its the audience who decide the success the of the media product.
• There are different types of demographics and psychographic types of audiences.

Key Theory - Albert Bandura - Media Effects

• What happens if you watch too much TV/Youtube/Video Games?
• Alters your perceptions on things, makes you understand biased ideologies. (Stereotypical Characters) 
• Changes your personality, if you watch a show you could try to be the character and 'if you watch too many horror films you're more likely to kill someone'
• If you play too many video games then you may not take life so seriously, example; Call of Duty will make you enjoy kill people online so it could reflect that into real life. 

• The effects model - AKA The hypodermic needle model.
• We as the audience are being brainwashed by the producers ideology which they're putting into the media product, and we cannot do anything about it as we are watching it and we are taking it into account. 

• Mass media is media that can be spread to mass audiences quickly and easily. 

• Advantages of this theory;
• Assuming that is true it can get important messages across. (propaganda)
• Educating people on what's going around them.
• Its very simple and easier to blame the video games rather than sociological issues. 

• Disadvantages of this theory;
• The theory doesn't work in the majority, we can watch shooting games and horror movie's and not kill someone, if you kill someone then its probably because there is something wrong and they are ill. 

Key Theory - George Gerbner - Cultivation Theory

Cultivation Theory is the idea that prolonged and heavy exposure to TV cultivates as in grows or develops in audiences a view of the world consistent with the dominant or majority view expounded by television

• Outline of Cultivation Theory;
• Television (and by extension other tools of mass media distributions) present a mainstream view of culture, ignoring everything else.
• In doing so, television distorts reality
• Heavy television users are therefore more likely to accept this edited and distorted view of reality.

• Advantages of this theory;
• 
  
• Disadvantages of this theory;
• Not everyone's the same and may be less influenced.
• It is so simplistic as it doesn't take in the idea of the complex human mind.
• We are now watching so much different types of channels, so there are so many more conflicting ideologies so we can't just focus on one ideology and be influenced by it. 
• Its distressingly similar to the effects model. 

Applying Cultivation Theory To Advertising 

• Women do the washing we see this through the women hugging the washing powder, and women should do the cleaning as there is no men seen in the advert at all, this is an ideology that is cultivated as we are not born with this ideology. 
• She is an archetypal housewife.
• Another ideology that has been cultivated is the fact that women want to clean and like to clean through the use of mise-en-scene we see this as she is smiling, there is also a romantic love between the housewife and cleaning. 

Hegemony

• Where one group wields power over another, not through domination, but through coercion and consent.
• Examples;
• Queuing
• Homework
• Stopping at a red light
• Letting others get off the train before you get on
• Putting disabled people before yourself (seat on the train)
• The school system
• We dont do drugs in public as we would get judged
• Wearing clothes 
• Patriarchal Hegemony
• Cultural Hegemony
• Hegemonic structures of class
• Political Hegemony 

• Hegemonic Power VS Non-Hegemonic Power 

Applying Cultivation Theory & Hegemony to Advertising

• Its presenting that slim women are beautiful and can wear what they want and do what they want.
• Being able to sit on a private terrace so they can be seen as rich and wealthy
• If these women were overweight the message of the advert would change completely and it would be a body message instead, they're attractive as they're thin/blonde, we know these women are sexually attractive because of how they look and by what they're wearing. 
• Showing coke is a seasonal drink that can be drunk in summer as it cools you down and gives you a feeling of relaxation, the image codes this sense of relaxation as both the women are laying down and chilling not having to worry about anything, the colour's are also light which connotates the purity and innocence of this sexualised image. 
• Attractive, young women who may be financially successful drink coke.