The Television Industry

Week 47 - Component 2 - The Television Industry

• Anita & A Washing Machine.

• Anita is a washing machine, for example Laura refers to her as a freak and 'it' emphasising that Anita is a machine.

• Anita is subservient. 

• The show doesn't have a preferred reading and instead has a very fractured ideology (confusing).

• Cyborg - half robot/half human

• Cyborg - People wearing glasses are using technology to see this helps and gives them a better life, so by wearing glasses you're trying to make yourself better.

• Globalisation & Technology - Someone gets their clothes from H&M, it is brought in by a lorry, which is made from china, this is an example of technology.

• The girl wearing her outfit is posing taking a selfie and she will post this to define herself and make herself look good, technology allows us to define ourselves.

• What is humanity?

• We look for something that will fulfil our lives.

• We can talk and we have our sophisticated communication.

• We understand each other and we feel empathy.

• We want to understand different things and to be inquisitive.

• We have an idea of education and we want to learn to make ourselves better.

• We are ingenius we think of different ways to get around an issue.

• We feel love and it is important to humanity as we are constantly surrounded by the ideologies that it is important (music).

• Humans is about the representation of humanity.

• Binary Oppositions in 'Humans'

• Anita is a washing machine but she is also attractive, and the women in the house don't like her as they may see her as competition.

• Gender Performativity

• Judith Butler

• Identity is a performance, and it is constructed through a series of acts and 'expressions' that we perform everyday.

• While there are biological differences dictated by sex, our gender is defined through this series of acts. these may include the ways we walk, talk, dress, and so on.

• Therefore, there is no gender identity behind these expressions of gender.

• Gender performativity is not a singular act, but a reputation and a ritual. It is outlined and reinforced through dominant patriarchal ideologies.

• This theory can be considered controversial due to christians having the belief that God created two genders and this theory challenges that.

• bell hooks - feminist theory

• Women are stereotypically supposed to look after kids therefore if a man does it there is stigma around it.

• This theory isn't just about women its about men and black people etc.

• End patriarchal depression.

• Optimistic and positive

• Argues that feminism is a struggle to end patriarchal oppression and the ideology of domination, and that the position of the underrepresented is by class and race as well as gender.

• 'Women in lower class and poor groups, particularly those who are non-white, would not have defined woman's liberation as women gaining social equality with men since they are continually reminded in their everyday lives that all women do not share a common social status.'

• Patriarchal Oppression and the 'ideologies of domination' in Humans

• When the 4 Synths and the Human show the flashback to when they separated in the woods the male human is leading them and he is the main patriarchal role and emphasising his dominance.

• When Anita is sold, the father decides to buy the synth, he buys her to help him look after the kids and the housework which suggests that he is incapable and lazy and they need a woman to do the work.

• Laura says that she wants to take her back and Joe then puts his foot down and commands that they are not taking Anita back. Laura doesn't like her being there as she is helping with Sophie and is doing the housework. Laura knows that she has her set role and nobody else can do it as it is her role.

• When the man in the brothel rapes Niska it is an ideology of patriarchal domination there is no feelings involved, and we are told that she wants to feel pain as she doesn't want to enjoy this and she is making a choice.

• Joe is the primary user so he has more control and dominance over Anita than the other members of the family as they are secondary users.

• Creation of sentient synths by male David Elster - initially to replace his wife.

• Laura is 'replaced' by a synth (domestically, maternally and eventually sexually)

• The salesman is male - selling a woman - as are the corporate figures who dictate their use.

• The majority of the ethnic actors are synths ('servants') emphasising Stuart Hall's notion of the black 'slave' stereotype. This is particularly apparent when looking at Anita in the home and Fred in the fruit picking.

• The attitudes of the males, particularly towards Niska in the brothel - 'using' women who are clearly not equal.

• The physio synth Simon is a hyper-masculine (Zaitchik & Mosher) stereotype - and replaces Pete Drummond in Jill's affection

Magazine 1 - Lesson 1

Difference between Component 1 & 2 

• Component 1 has unseen media in it whereas Component 2 doesn't
• In Component 1 only a few things we've revised will come up whereas in Component 2 everything we've revised will come up.

4 'pillars' of media studies

• Media Language
• Representation
• Audience
• Media Industries

Component 2 - Introduction to the Exam

• Your POV and OPINION need to come through.
• There is HISTORICAL CONTEXT/PERSPECTIVE
• Not looking for a DEFINITIVE answer, you need to 'MAKE UP' the QUESTION yourself.
• You DO NOT need to do a BALANCED ARGUMENT.
• 10 minutes PLANNING
• 40 minutes WRITING

Barthes Semiotic Codes

• Symbolic
• Hermeneutic
• Proairetic

Claude Levi-Strauss

• Binary Oppositions

Magazine Generic Conventions

• Overview of Magazine Conventions
• Glossy Cover - Connotations of being at a better quality.
• Expectation that you are going to keep the magazine.
• More adverts than a newspaper.
• Bigger expectation on full page photographs.
• More about the look and design compared to a newspaper.
• May come with a free gift or free samples.
• Editorials.
• Magazines often opt to more gossipy modes of address.
• They can take an exclusionary mode of address.
• Allows you to be a market leader by being the only magazine with that certain genre.
• 
  

Name of Magazine: 

• WHAT HI-FI

Layout and Design: 

• Glossy Cover - Connotations of being at a better quality.

Font Size, Type, Colour and Connotations:

• Working class audience as the font is in Sans-serif, so it is more informal.

Language and Lexis:

• The language is aimed at more working class by using words like, 'affordable' and 'bargain' to give them hope that they will find the best deals and better deals than they would if they done the research themselves.

Women's Magazine - Week Ending, August 29th 1964

CONTEXT

Published weekly by IPC, 1937 to present.

Set Edition: 23-29th August 1964

Price: 7 old pennies, (approx 80p in 2018 money)

Women's magazines became very popular in the post-war period and, in the 1960's sales of women's magazine reached 12 million copies per week, Woman's sales alone were around 3 million copies per week in 1960.

• She looks around 34, inferring that it is aimed at a middle aged female audience.

• Very feminine colours so it will appeal to a more feminine audience.

• Very stereotypical view upon woman's leisure, as it is expecting that women like to cook, from the lexis of 'Kitchen'.

• The woman has an elegant bob, so it makes her look quite high end and she acts as an idol to young women, so they may think inside the magazine there are tips on how to look like this elegant, classy woman.

• The pink/purple background suggests the wall of a kitchen and by using the heading 'seven star improvements for your kitchen' this gives an audience response of her being a stay at home wife and in the kitchen.

• The model is quite plain and uninteresting so it lets the audience identify themselves with the woman.

• The lighting is quite bright on her face so an audience response to this is that women are quite bright.

• Another audience response makes the magazine more personal and friendly through the handwritten font.

• Affordable and approachable for 80p (inflation) for a weekly magazine.

• Stereotypes of women wearing makeup, as if they want to be an 'a level beauty' they have to look inside the magazine to see how to be this beautician, this is a hermeneutic code as you dont know the answer to the 'are you an a-level beauty?'.

• One response is that you need to believe you have certain rules, as there is a direct mode of address in this magazine.

• Heterosexual men will see this magazine and know that it is not targeted to them so they would not buy it.

• Heterosexual men will maybe see the magazine and find the woman on the front cover and find her sexually appealing and this may make the women want to aspire to be like this woman as men find her attractive and they want to be like her.

• The magazine could be saying that you are inadequate and not good enough by this life that these people in the magazine are asking if you have, as a 5 star kitchen isn't enough and you may not be an A-Level beauty and you could feel not good enough.

• Younger girls may read this magazine and want to be like this woman on the front cover so they're putting ideologies into younger girls heads which are easily manipulated. 

• Pride of being British, she is the British woman and we are proud to have her as the 'british woman with special magic'.

• Not every woman who picks this up will buy this, some women will find this boring as the women is plain and boring with stories about kitchens so middle and upper class women may not find this magazine appealing at all and prefer something with celebrities and gossip.

• The model's teeth are airbrushed, which adds to the 'perfect' woman idea, which is aspirational by the audience, and they wish they were like that but not in a completely out of this world way but in a more achievable way compared to the celebrities seen on vogue.

• She is wearing traditional women's clothes, reinforcing hegemonic views on how woman should dress, and the flowers on her dress could symbolise her as delicate.

• One response could be a feeling of empowerment as there is a magazine that is dedicated solely to the gender of Woman, woman is the most normal term and the most non delicate approach and seems more modern and more classy compared to girl which is more delicate.

• Audience response will feel more personal and more connected and affectionate response as she is staring straight at us, its a friendship look and is a more connecting look so we feel as if we have built a friendship with her and we owe it to her to read this article.