- Presents a mocking parody of sexism in music videos - C/U 'how to photograph girls' - connotes that women are purely present to be looked at by heterosexual male audience.
- Many shots of women are in stereotypical male clothing. Low angle M/S of woman holding arms in a gesture that connotes power.
- M/S of blonde woman bound in Mis-En-Scene of tight ropes connotes that the restrictions that women face in society, and is critical of the notion of women as a 'weaker sex'. connotative of 'being tied down' with maternal responsibilities etc.
- Video lacks anchorage which forces audience to make own assumptions, simultaneously providing sexual gratification for male heterosexual audiences, but also consistently informs the audience that scophophilia is creepy and NOT okay.
- Ironic representation of patriarchal hegemony - M/S man standing in front of woman with torch in exaggerated pose and situation - graveyard.
- C/U of woman singing as her makeup starts running so it is rebelling against the 'male gaze' theory showing that the woman isn't there for the pleasure of the heterosexual man but there for herself and to portray her emotions and connect with the audience instead of being sexualised for the heterosexual males pleasure.
Intertextuality
- Where one media product makes reference to another media product.
- It allows the audience a completely new way to relate to the media product.
- It allows the audience satisfaction as they known what it is related to.
- It draws in a specifically larger audience.
Suspiria - (1979) re-release trailer
- Genre Conventions;
- Blood.
- Weak and vulnerable female protagonist - damsel in distress archetype.
- Colour scheme - Red/Blue/White, very vibrant prominent primary colours, would use physical red and blue filters which is highly typical of 70's European.
- Soundtrack - built suspense with the non diegetic sounds.
- Diegetic female screaming.
- Violent male antagonist.
- Iconographic features such as cherry red blood.
- Retro fashion is particularly 70's, muted colours.
Riptide - Vance Joy
- 'I was scared of dentists' - looks like someone is being tortured in a horror film as it is a blonde haired blue-eyed woman who is being tortured so it is not her at the dentist so it doesn't replicate the lyrics like we think it does.
- 'Stabbed hand' - looks exactly like a 70's horror film.
- Wasn't made in the 70's but it was processed like it was made in the 70's.
- Surrealism is an artistic movement which originated in France.
- A tech which follows the logic of dreams.
- Continuity Editing - Riptide lacks continuity and it takes you out of the narrative so it is discontinuity editing.
- Eyeline match / match on action - getting cut to different scenes which relate and make sense due to the way they've been placed and make a narrative, whereas riptide does the exact opposite.
- Combination of visuals and making intertextual references to surrealist cinema and provides audience with the gratification of social interaction.
Claude Levi-Strauss - Binary Oppositions
- Underlying meanings in signs and symbols. We all make sense of the world through binary oppositions, and one thing cant exist without the other.
- Look out the window. It's day. But how do you know its day?
- Because it's not night.
- Bart Simpson is really naughty. But how do we know he's really naughty?
- Because Lisa is really good, without Lisa, Bart would be normal.
- Psycho is set in an isolated motel. But how do we know it's isolated?
- Because it was set in a busy city and when its not its isolated.
- The killer jumps out of the cupboard and is very loud, how do we know it is loud?
- Because it was quiet before.
- The main reason for producers to make binary oppositions is to make it comical for the audiences.
- Emphasise something.
- Easy for the audience to understand.
- Comedic for the audience.
- Easy for the producer.
- Makes things intense.
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