Introduction To Newspapers

Introduction to Newspapers

4 Concepts of the A-Level Media:

• Section A
• Media Language 
• Representation
• Section B
• Audience
• Industry

Media Institution

Institution - The values and ideology of a media production. 

Institution and Industry are completely different terms.

Long Road Website Advertising

• The girl seems quite edgy as she has different coloured hair , this kind of shows that the college is promoting difference and the idea of freedom as the majority of high schools would've kicked you out for having different colours in your hair so it makes the sixth form seem caring for individuality and being different. Also, her quote says 'ready to be independent, to be treated as an adult shows that although they're still a sixth form that they're a big difference to high school.

• The idea that all the students are different. Jack (Afro) is a bit edgy, and looks a bit afro Caribbean, the connotations of these people are that they are laid back, so it makes the college seem extremely laid back.

• Josh looks very 'stereotypically' mature or nerdy, which gives connotations that he is sensible and mature, whereas Isobel looks very different and edgy.

• By using these people, they look very different to the subjects they take, showing that you can take whatever you want and be your own person.

• Long Road puts across the messages and values that they do to attract students and get money from the government. 

• Differentiation
• Competition
• Identification
• Ideology 

Logo's - Deconstruction / Textual Analysis

• Shell Logo
• Looks like the petrol gauge for your fuel level, also with the red around it, it makes drivers think that there fuel is low and that they are in need to fill up as red connotes danger or emptiness. 
• Red and yellow symbolises fire and combustion and they will catch your attention if you see it. 
• The red also symbolises power and royalty. 
• The shell also looks like a sunrise so it makes you think that its a routine in the morning to go fill up at shell.
• Sharp lines look fast.
• 2 colours make it simple and clear.
• Also bold and powerful.
• Shell shaped so it shows that it is natural.
• Starbucks
• American - has a passing resemblance to the statue of liberty.
• Green - Colour of money.
• Soothing and Wavy - Solve that issue by having a coffee. 
• Mermaid - Stereotypical to a women. 

First Impressions on Daily Mirror Newspaper Front Cover

• More of a gossip mail rather than news and politics due to the tv shows at the top.
• Informal as they're using slang terms like 'Corrie Claire' so they're assuming that we know who Corrie Claire is due to her being off of coronation street so they're making large assumptions to who their audience is, due to their being no context 'ITV show Coronation Street's Claire says...'
• Informal working class gossip magazine.
• Sensitive issues being joked about and being treated very light hearted and they're using puns, comes from boxing, so you need a lot of knowledge to understand the background of this mail.
• Quite a lot of images, so the target audience has quite a short attendance span, so theres not much writing at all compared to photo's as they're targeting the working class demographic.
• Daily Mirror is anti-trump, due to the choice of language. This is the dominant reading that we see this and think 'Trump is disgusting'. Daily Mirror is using dark humour and a pun, a simple source of humour, this suggests that the target audience is quite immature and working class rather than the upper more mature class. The photo used has been selected as it suggests about trump that he is sleazy, creepy and odd.