Newspapers

Newspapers

• Codes and Conventions - What makes Newspapers different from other forms of media?
• Newspapers have large fonts (headlines)
• Emphasis on text rather than the image's
• Magazines usually have one large photo with text around it rather than newspapers which have many photos and many different textual connotations. 
• Newspapers already know their audience, and they put trust in the audience knowing the things they're talking about. Assumed knowledge is used and the same in the fashion magazine, with the high end fashion labels, which would be tricky to know if you weren't high end or understood this fashion magazine. 

Key Terms and Definitions

• Masthead
• Title of a newspaper.

• Barcode
• Used to scan the newspaper when purchasing, holds information such as the price.

• Caption
• Brief text underneath an image describing the image.

• Headline
• Phrase that summarises main point of article. 

• Main Image (Splash)
• Dominant picture on main cover.

• Page Numbers
• System of organisation within the magazine so the audience knows where to find everything.

• Target Audience
• People who the newspaper aims to sell to.

• Pull Quote
• Something taken from within an article, usually said by someone on the front page.

• Classified Ad
• An advertisement which only uses text.

• Skyline
• An informational panel on the front page to tempt the audience inside.

• Edition
• Some newspapers print several of these every night, these are versions with some changes and may be additional late stories.

• Stand First
• Block of text that introduces the story.

• Byline
• The line above the story, gives the authors name and sometimes their job and location.

• Body Text
• Also known as a copy. Written material that makes up the main part of an article.

• Standalone
• Picture story that can exist on its own.

• Centre Spread
• A photograph which runs across the middle two pages.

• Lead Story
• Main Story, Usually a splash.

• Gutter
• Blank space between margins of facing pages of a publication or the blank space between columns of text.

• Folio
• Top label for the whole page.

• Page Furniture
• Everything on a page except pictures or text of stories.

• Sell Line
• Something that promises something inside and suggests value, that you're getting more for your money.

Key Theory's Recap

• Claude Levi Strauss - Structuralism
• Binary Oppositions - Where two concepts, messages or values are presented in direct opposition with one another. Levi-Strauss suggested that our perception of the world is based on binary oppositions.
  
  
  
• Binary Oppositions are an element of narrative, as they can quickly tell a story, and establish characters and archetypes.

• Roland Barthes - Semiotics
• Symbolic Code
• A deeper meaning within a certain text.

• Proairetic Code
• Also known as action codes, these refer to something within a media product that suggests that something will happen. 

• Hermeneutic Code
• Also known as the enigma codes, these refer to something within the media product that creates mystery and suspense. 

Deconstructing Newspapers