Friday, 17 November 2017

Ideology and Representation

Ideology and Representation

  • Newsworthiness
    • The process of selecting which stories to include in the paper.
  • 'If it bleeds it leads'
    • If its about gory/death then it will probably make the front page over something else.
  • Broadsheets
    • The larger style of newspapers. The content within will be a more formal writing, targeting a middle class audience.
  • Tabloids
    • These tend to focus on the working class audience by being quite informal with their stories.
  • Intertextuality
    • Where a media product makes sense only through its reference to the other media products.
    • Barthes also referred to this process as referential codes. 

  • Statue of Liberty symbolises hope, liberty and mainly America.
  • The Statue of Liberty also looks like the weeping angels from Dr Who.
  • The Daily Mirror's ideological perspective on Trump is that he is going to ruin the world and that it is not good that he has become the USA's prime minister.
  • The setting that it is taken in looks like smoke, fire and bombs, this suggests that these are what trump wants to do and the Daily Mirror also expect us to know that these were trumps views.
  • The sky also looks like a biblical apocalypse. Also, the background looks like the next world war or Dday.
  • The statue has her hands over her face, it is symbolic as she is ashamed in her country.
  • '7 killed in speeding tram crash' - Includes the word speeding, to make it seem more disastrous and exciting. Example of 'if it bleeds it leads'.

Opinions on Newspapers

  • 'Newspapers are politically biased'
    • I agree, that if the newspaper has beliefs they will channel their ideologies through their newspapers.
    • Tv is A Political, meaning that they will not have one belief there will always be different beliefs, but they never come to a consensual agreement.
    • American TV news is incredibly politically biased.
    • English newspapers are politically anti-trump as we are anti-trump as a country, so we have biased news but completely unbiased press.
  • 'Newspapers generally appeal to older audiences'
    • yes, because we are more modern with technology so we will find the news on our phones rather than finding the news through newspapers.
  • 'Newspapers tend to offer a very negative view on the world'
    • People are fascinated by the awful and sad stories.
    • In films people die as we are drawn and react to negative things like people dying.
    • Also, the phrase 'If it bleeds, it leads'. 


Ideology

  • The producer will encode their ideologies to a text. 
  • A system of ideals and beliefs
  • But often used to describe the ways which those in power use their power to distort meaning. 
  • And ideology can be used to normalise the dominant ideas of the ruling class.

Left and Right Wing Politics Ideologies

  • Left Wing (Labour)
    • Generally a more liberal and forward-moving ideology.
    • The left on the other hand is more keen to reduce the gaps in society between the rich and the poor. They believe society should work together to help everybody, with schemes like the NHS, Benefits and Free Education. They argue the rich should pay for this through taxes, thus reducing the gap between rich and poor.
    • To do this, economically, they need to raise taxes. They also prefer to regulate 'the Market', which means distributing the wealth created on the stock market and in banks so that it does not all end up in the pockets of millionaires but some of it goes to the country's problems.

  • Right Wing (Conservatives)
    • More conservative and generally traditional. 
    • On a social level, the right generally believes that a hierarchy in society is natural and normal. For them, the idea of a class system whereby the richer employ the poorer in a triangle is healthy because everybody benefits and it has historically been the natural order of things.
    • Their economic policy (generally speaking) complements this, by promoting a form of capitalism which gives more economic freedom to big businesses. This means fewer regulations and lower taxes. They argue that as big businesses grow they create jobs for the working class and gradually everyone gets richer.

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