The Mail Online & The 'Sidebar of Shame'

The Mail Online & The 'Sidebar of Shame'

The 'Sidebar of Shame'

• The target audience for Mail Online is heterosexual women, this may be the type of articles they dont mind seeing as they want a body like that.
• The articles are heavily sexualised and it anchors the audience to see them as this sexual object.
• By using the lexis, 'flaunting' shows that they are showing off.
• The lexis used are also extremely pornographic.
• The group is young women which are being sexualised, the message being given about them is that they are extremely skinny but still with a good figure, but the impact this has on us as the target audience is that it confirms a hegemonic standard of beauty as this is a sexually desirable body. 
• This cultivates the ideology that women should look like these people.