Hegemony - The 'A Grade Concept'

Hegemony

• Dominant Ideology
• the unwritten rules that we follow as they're generally agreed norms.
• Hegemony
• the power that is exerted over us through consent and not through force.

Judith Butler - The Gender Theory

• Sex
• what your born as

• Gender
• a performance

Key Theory 8 - Feminist Theory - Lisbet Van Zoonen

• The idea that gender is constructed through discourse, and that its meaning varies according to cultural and historical context.

• The idea that the display of women's bodies as objects to be looked at is a core element of western patriarchal culture.

• The idea that in mainstream culture the visual and narrative codes that are the used to construct the male body as spectacle differ from those used to objectify the female body.