The Film Industry – Marketing Films
Film Studied – Guardians of The Galaxy Vol.2
·
Types of Advertising used;
o
Billboards
o
Teaser Trailer
o
Theatrical Trailer
o
Social Marketing/Social Media
o
Fan Marketing / Fan Accounts (Instagram)
o
Viral Marketing
o
Merchandise
o
Official Website
· The movie is targeted at around 16 to 30 year
olds, who are clearly fans of Marvel and enjoy their films. They also could be
targeting a younger audience due to the use of social media which is a more
younger generation social media base, for example the fan accounts are usually
made by younger children at school who do not really have much free time so
they take interest in what they enjoy and in this case it is Guardians of the
Galaxy Vol.2, so they widen the films target audience by them making this fan
account it widens their audience to younger people. To reach the older target
audience they are in the generation where they would use social media and also
still be interested in watching trailers, so they wouldn’t need to change their
advertising much to fit the 30 year old that would take pleasure in watching
this film and be prepared to pay for it, also as advertising covers many
demographics now it saves money for the company but brings in just as much
which is the whole point of an advert in the first place to make money.
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