The Straight 'Outta Compton Marketing Campaign

The Straight 'Outta Compton Marketing Campaign

N.W.A - Fuck The Police

• Genre
• Rap / Hip Hop
• Subgenre - Gangster Rap

• Representation
• Different ethnic groups shown - white and black

• Debates
• Police stereotyping black people also stereotyping white people themselves. 
• Controversial - Extremely strong language
• Not all white people stereotype black people
• They are mocking the police extremely harshly
• They are mocking the US court system as they are 'unfairly' treated.
• The 'N' word is used quite a lot, this is re-appropriation, as they've taken the word and put it in a different context giving it a new power and made it seem less offence than what it would be coming from somebody else.

• Politics
• How young black men are being treated by the police in Compton
• Large political message - almost a campaign for rights.

Straight 'Outta Compton - Theatrical Trailer

• Got the actual music from NWA, but added a piano aswell which is conventional as they made the trailer seem more dramatic to target and to maintain an audience.
• Targeted towards older teenagers as they enjoy music and could be interested in this genre of rap and hip hop.
• The film is biopic film, as it is a true story just with different actors in it. 
• Fast paced editing, increases drama makes it more intense, but the film is not going to be like this for 2 hours but by doing it in the trailer it looks really exciting and it builds up our excitement. 
• It could be of interest to an audience which fight for racial equality. 
• The trailer is a criticism of society.
• By bleeping out the swear words it widens their range of audience.
• The film has a much better message than 'Fuck the Police'