Revision - Component2a - Magazines

Woman - Non-Creative

• Woman magazine is creating a standardised product for a standardised audience.

• By creating a specialised and singular audience they can charge more for advertising space. The first line of the soap advert is 'Because you are a woman.'

• The fashion in the magazines are stereotypical, conservative and conformist.

• Jackie Kennedy - Her husband is John.F Kennedy, but they are talking about how nice she is with no relevance to her assassinated husband, they avoid political views due to the audience not knowing how to react.

Adbusters - Creative

• Looks like it has low production values, could be a bad thing as to a mainstream and mass audience the magazine looks like it will be rubbish.

• There is no anchorage on the front cover, a mainstream audience will not be intrigued.

• Post-West. West means Europe, UK, America. Post means after, the audience might interpret that this means Europe and America will be destroyed, we do not know it could mean a numerous things.

• An oppositional reading could be that they believe the magazine to be about terrorism and they may think its disgusting and completely disregard the magazine due to their own interpretation.

• 'Your plant is screwed and the world will be better if you weren't here' deliberately trying to upset the audience, they don't want to be financially successful they do not care.