Ideology

Ideology

The function of an advert is;

• to promote something
• make them feel like they need in their life
• gives them a sense that their lives aren't very interesting and we need that product to make it better.
• makes looking good and using a product seem effortless
• portrays people's 'stereotypical' roles, through adverts, so you buy this product as its stereotypical for your culture, and you need to be like that to be 'accepted into society' 

Ideology - the beliefs and values of a media text

Producer is the maker of a media product. 

Dominant Ideology - The set of ideas or culture that is most common or widely accepted in a society. The dominant ideology can change over time.

Tide Advert Ideology;

• portraying that women enjoy to clean, it is a glamourised job, and not only do they clean, they want to.
• The idea of men cleaning doesn't exist, in more modern times it is comical men cleaning but men cleaning does not even exist in the Tide advert, it is purely a women's job. 

Old Maybelline Advert Analysis

• Model - A beautiful women, who has good makeup, so the ideology is that you need makeup to look pretty, and she follows the rules of being attractive which is done through her makeup which is the product in which they are trying to sell. 

• Stereotypical 'large' eye, which is viewed as really attractive.

• "A pretty great way to keep your eye's in line." - Saying that she's in line so she does as she's told, so she's good, and if she was out of line then she would be considered unattractive as she wont be wearing makeup, so again the idea of you need makeup to be happy. 

• It says it doesn't come off so she doesn't need to re apply, and if she did re apply then it would mean that her makeup came off, and when she doesn't wear makeup she is considered unattractive.