Explore how the set editions of Woman and Adbusters appeal to their target audience.
Woman Magazine
- The slang is very 1960's in a very informal mode of address. This may be appealing to the audience
- Binary oppositions between a mans life and a woman's life, the article is worded that men live a secret life and that women are intrigued to know the real details.
- The image of the man getting stood on by the woman positions the audience in a light hearted mode of address.
- Photo of older, mature male model appeals to a mature audience: aspirational. Stereotypically attractive...... but not unobtainable
- Theme of article: men! Presents men as both hyper masculine and mysterious: 'man sized bottles'
- Masculinity is power. Appeals to audience by creating a gender binary. Hegemonically appealing.
- Men are other(ed) 'thats why we differ'
- Insider information on men: cultivates heteronormative view of the world
- Audiences can pick and mix their own ideology. Feminist audiences can take pleasure in the explicit image of a woman crushing a man's head.
Adbusters
- About global warming
- Binary opposition between people big american truck in the photo and a woman sat on the side of the street who appears to be homeless.
- Sophisticated lexis 'disintegration of the polar ice sheets' Assumed knowledge of climate change and global warming.
- Climate change theme reinforced through the code '350ppm' (parts per million) a reference to concentration of greenhouse gasses. Once more, a sophisticated mode of address.
- Appeals to target audience through presenting agreeable political message: that there is a discrepancy between rich and poor, and this is affecting the climate.
- Rejection of commodity fetishism through ruined, rough post-production techniques. Steve Neale's theory of genre: of repetition and in this case difference. Reinforces anti capitalist beliefs
- Pick and mix - can enjoy the magazine from a design and aesthetic perspective
- Reading the magazine provides the audience with cultural capital, and also allows social interaction with other left wing/ anarchist/ anti capitalists
- Oppositional reading: audiences may feel disgusted by the homeless person, and might take exception to her presence
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