Online Media - Industry and Audience

We do not understand algorithms, we do not understand why these videos are so popular but why are these videos being created?

Zoella's Thumbnail and Video Titles - Textual Analysis:

• Using brands in the thumbnail and description as they're pre-established brands which will generate her revenue. For example when she posts a video with asos in the title if someone types in asos to shop there then zoella's video will show up in her google results.

• Her face is in every single thumbnail, and it is the exact same facial expression in every single one of her videos. Her thumbnails work and they get clicks because her face looks interesting and inviting it also looks approachable so it is appealing to the younger audience.

• Her font is always the same which is handwritten this connotes that she's laid-back, non-threatening which works and gets more people clicking on it.

• 'reacting' is a key word in thumbnails and extremely popular which is why Zoella uses these words instead of others in order to get views.

• Zoella has stamped her name on all of her video titles, this is to make ease for the audience so when they type her name they don't need to go onto her channel to find her videos they're just there straight away, and most vloggers do it because it works.

Algorithm

• A set of rules to sort certain things 'If i do this then this does that'

Netflix

• Audiences no longer exist. All that remains is a hyperreal construction forged by algorithms.

• Netflix watches what you watch and keep data on what you like to watch they're do it to get data rather than views and clicks.

Zoella is not targeting an audience, but it using algorithmic practice to target a theoretical machine fabricated audience.

We are living in a particularly boring and utterly incomprehensible science fiction novel.

Clickbait

• The correct words are being used like 'crazy' 'photos' 'perfect timing' which clickbait articles know works therefore they use it.

• Hyperboles and exaggeration is used in clickbait articles as producers know it works so when they click it gives them views and revenues.

Zoella is a hyperreal construction of Zoe Sugg, her friends, her family and even the internet itself, which is confusing as the internet itself is confusing and we don't understand how it but it works.

Youtube is trying to engage hyper engagement. It is creating a vicious circle which is not ethical at all, people with mental health issues will be watching youtube videos and get sucked into specially recommended videos which fills their brain with rubbish.

All these conspiracy theories are exploiting those who are vulnerable.