Friday, 18 January 2019

Film Industry

Key Theory - End of Audience

  • Roland Barthes - what the author intended is neither here nor there.
  • All that matters is the audiences interpretation.
  • Clay Shirky believes that audiences have ended.
  • This is because we are not in any way an audience anymore as we are not passive as we interact with media products and the producers.
  • Audiences are becoming producers as we are making our own media products.
  • We are part of the product and part of the marketing.
Clay Shirky - End of Audience Theory
  • Audiences are no longer passive: they interact with media products in an increasingly complex variety of ways.
Death Stranding (unreleased)
  • Producer
    • Hideo Kojima
    • Used to work for Konami.
    • Eccentric producer and breaks rules. 
  • Trailer
    • Intentionally bizarre iconography
    • Many open invitations for active audiences to create 'fan theories' and to decide what they believe the game is actually about however naturally this can be disappointing doe audiences who do not get what they expect.
    • Actors, famous A-List hollywood actors, and their likenesses being placed within the game. VERY high production values, and VERY high budget.
    • Sony funding an extremely expensive and likely to fail videogame in exchange for exclusivity.
    • Little merchandise options, a direct contrast to Assassins Creed, and little opportunities for DLC or multiple sequels.
    • Immersive array of shot types. Positions the audience directly with Sam/Reedus.
    • Single take - exceptionally hard to achieve in a film, though possible with CG.



No comments:

Post a Comment

Revison - Component 2c - Online Media (2 QUESTIONS)

Question 1 How significant is the role of individual producers in online media industries? Make reference to Zoella to support your argume...