Regulation

Regulation

• Regulation
• Rules and Restrictions.

• Why?
• To make sure children don't see inappropriate shows as it may be traumatising.

• How is television regulated
• The watershed is a voluntary time that they agree to put some more inappropriate shows so they do not get complaints.

• The mass media
• considered that audiences are stupid and easily influenced and the mass media is used to explain this - cultivation theory - passive audience.

• Ofcom
• Regulation comes down to harm and offence of the under 18's.

• Harm and Offence
• 'Ofcom is required to assess the likelihood of material encouraging or inciting the commission of crime or of leading to disorder.'

• Regulation is ineffective - Sonia Livingstone and Peter Lunt
• Media in general is getting harder to regulate due to digital technologies, for example, if a child wants to watch something on Netflix they can watch whatever they like and it isn't regulated.

• Self Regulation
• Parents being able to put pins on certain shows so there child cannot watch it.

Imitable behaviour - bullying - rebellion against social norms - teenager using a gun - sadism - potentially racist from an allegorical perspective

Leo attacks Sadiq - Violent, intimidating scene - may be particularly offensive to those involved in violence - possible racial violent undertones.

Kidnapping - may trigger memories - depicts unconscious woman being dragged away - connotations of murder and sexual assault

• Niska in brothel
• Were supposed to feel sorry for Miska, so potentially this will traumatise the audience. 
• The scene is depicting prostitution
• Objectification of women
• Taboo theme: man having sex with a robot
• Depiction of sexual assault

• Fred in Picking Scene
• Fred has been branded connotations of slavery
• Also alludes to the holocaust
• Audience may have family members affected by these events

• Odi collapsed in supermarket
• Depiction of lifeless/dead Odi - may be potentially upsetting to parents. Odi is a son figure to George - emotionally distressing

Key Theory - Stuart Hall - Reception Theory

• How we receive a media products (3 ways)
• Dominant / Preferred
• Negotiated
• Oppositional

• All about the ideology of the producer
• We are too dependant on technology

Key Theory - Henry Jenkins - Fandom

• Textual Poaching

• Fandom refers to a particularly organised and motivated audience of a certain media producer franchise.

• Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings.

• Fans appropriate texts and read them in ways that are not fully intended by the media producers ('textual poaching'). Examples of this may manifest in conventions, fan fiction and so on.

• Rather than just okay a video game or watch a TV show, fans construct their social and cultural identifies through borrowing and utilising mass culture images, and may use this 'subcultural capital' to form social bonds. For example, through online forums like Reddit or 4chan.

• A fan is a more enthusiastic audience member

• Fansub
• Subtitle file made by a fan.