Revising the Industry Theories

Revising the Industry Theories

• Power and Media Industries - Curran and Seaton
• The media is controlled by a small number of companies primarily driven by the logic of profit and domination.

• Regulation - Sonia Livingstone and Peter Lunt
• Transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media restrictions at risk.

• Cultural Industries - David Hesmondhalgh
• Companies try to minimise risk and maximise audiences through vertical and horizontal integration.

• Cultural Capital
• The cultural resources of an individual.
• Form of hegemony.
• For example; knowledge, qualifications, art, customs and tastes.

How does the Daily Mirror speak to it's working class audience?

• The sans serif font is a typically informal font and appeals to more a working class audience.

• There is not a lot of text to read, it is mainly photo's which appeals to the working class audience as they're less highly educated readers, also they would probably lose interest quite quickly so by not having a lot of text makes it easier for them to keep focused on the story and engage with it.

• The type of writing is at GCSE level.

• The mode of address is direct, so makes the working class feel more popular.

• 'and what it means for you' - they may be unsure on politics but by telling them exactly what it means for them makes them feel more knowledgeable.

• If you tell someone they're stupid this will completely change the way in which someone sees themselves and see themselves in society.

• Using a restricted lexis is a form of control and anchorage, to keep the same audience buying their newspapers.

Key Theory - 'End of Audience' Theory - Clay Shirky

• Audiences are no longer passive: they interact with media products in an increasingly complex variety of ways.