Magazine 1 - Lesson 3

Woman Magazine - Kitchen Article

• The audience may completely ignore the article and flick the page as it may be something that is not very interesting to them, whereas others may find it interesting and read it in depth and even try out the methods that are explained and portrayed in the article.

• The instructions make women seem very weak, young and silly, through the language of saying 'it slots in so any girl can assemble it quickly.' showing that they are quite young and not very good at doing anything DIY related as they're young girls.

• It seems to be an important article as not many photos are in colour in the magazine and the majority of these photo's are pretty appealing which is done through the use of colour, making it seem as its a more major article compared to the others, they are mixing in the two stereotypes of women in the kitchen and men doing the DIY.

• It also states that you need to be wise with your money but the money the woman will be using is the man's and if the women spends too much money on the kitchen then it will be the man who will get angry.

• One response could be that it could cultivate the view that we only see women in the kitchen which gives us the view of women belong in the kitchen.

Lisbet Van Zoonen - Feminist Theory (Male Gaze)

• Gender is constructed through codes and conventions of media products, and the idea of what is male and what is female changes over time.

• Women's bodies are used in media products as a spectacle for heterosexual male audiences, which reinforces patriarchal hegemony.

Woman Magazine - Alfred Hitchcock Article

• Says women's meaning in life is to make men's life's easier.

• Says british women are exotic, but british women to Hitchcock they should be normal, but by saying exotic it sounds like they're a bit mysterious which kind of says they're different to men, they're not people they're animals or something else along those lines, it objectifies women, 'snow-capped volcanoes' is an example of objectification.

• Hitchcock is saying it is completely okay to objectify women, as he says its okay to stare at a women if you're married as it means nothing.

• Hitchcock regularly used women for sex and he was a bit of a creep. (we know this now)

• Hitchcock looks very confident and certain in the photo's that are used of him, the vast majority of the world will not see him as sexually attractive, but the reason why they used them 4 images of him on his article shows that he is important and we respect him for being such a successful film maker.

• Proairetic Code - in the images selected it shows Hitchcock having an important talk so its the idea that he is talking and we don't know what he is saying and also he can look quite inspirational and also makes the article more personal as it looks like he is saying those words which are written.

• This is Hitchcock's monologue as he is the only one talking, showing his power and importance.

• Hitchcock is saying that Latin Americans are like prostitutes whereas the English women with a sex appeal are classy and elegant and thats what makes his films so successful and thats why heterosexual males appeal to his films due to this elegance of sex appeal that English women have.