Kiss Of The Vampire Poster - Case Study

Kiss Of The Vampire Poster (1963) - Case Study

• The use of connotative features;
• There is a direct link between the generic paradigm and the genre of the media product.
• The red could mean death, love also connotations from a sexual nature. 
• They're pretty much wearing nothing to 1963 standards, which is major connotations to sex. 
• The women are objectified (the process of representing an individual as an object).
• Sexualisation (the process of representing an individual for sexual purposes).

• Character Archetypes
• Damsel in Distress 
• Dark clothing on the males
• Bats around the characters

• Binary Oppositions
• Light and Dark
• Evil and Innocence
• Kiss and Vampire
• Male and Female
• Power and Helplessness