Representation and Identity

Anchor Spreadable Butter Advert

• The groups represented in this advert are the elderly and the young, all in the same family. The boy monkey is a teenager and a the girl monkey is a pre-teen. 

• It also represents dementia, as its a stereotype of elderly people loosing their memory and forgetting everything. 

• It also represents grandmother and grandchildren relationships

• The grandma is Jamaican, stereotypes of these people is that they enjoy cooking, as they have a large food culture. 

• Her voice is very soft and makes her seem very chill, it empowers the stereotypes of jamaican's being so laid back. E.g Usain Bolt and Bob Marley. 

• The young boy is very sarcastic which empowers the stereotypes of teenagers. 

• The shot of the siblings is a mid shot so we can see the teenagers body languages. 

• Representation of a close family - we can see a photo of the kids on her fridge so the mise-en-scene suggests the closeness of the family. 

• The advert is being inclusive to attract potential customers attentions,so a more mass market will see this advert. 

Pot Noodle Advert

• Start off with establishing shot, to portray the group of 'messy teenagers', his room is messy he looks as if he is working class due to the state of his room, his walls are tatty. 

• His accent is from up north the stereotypes of this is that he is working class as Glasgow is one of the poorest cities in the country. 

• Family of 10 all sitting round a small table eating pot noodle, emphasises the working class, as they are having this for their dinner which is very cheap and not a full dinner. 

• We see a huge example of binary oppositions as we see the bleak and stripped colour of 'home' and then the vibrance and enhanced colour to vegas, showing the difference. 

• Our expectation is completely flipped, as we thought he was going to be a boxer but instead he comes out as a ring girl.

• When he comes out he is stereotypically dressed as a female, with his walk and the clothes that he is wearing.

• His family accepts him and are proud of him, while eating a pot noodle, so it shows 'with pot noodle you can do anything and be accepted' an idea of a changing generation. 

• The black guy looks like he is rich as he is wearing chains and chains could be associated with gangs/rap stars. This also stereotypes black people as sex obsessed, as he is licking his lips at him finding him sexually attractive.

How do we define ourselves?

• Our Hobbies
• What we wear
• Taste in music/film
• Where we live
• Accent/Language
• Ethnicity/Race
• Grades