Revision - Component1b - Newspapers

Question

How do The Times and The Daily Mirror attract and maintain their audiences both locally and globally?

Underline

How do The Times and The Daily Mirror attract and maintain their audiences both locally and globally?

Knee-Jerk

Attraction is to bring in audiences
Maintaining audiences is essential for the newspaper industry, as it ensures financial success by promoting brand loyalty. British newspapers naturally primarily target a British, local audience, with an international audience mainly as an afterthought.

Content

• The Times

• Subscription - Audiences are encouraged to subscribe to the Times, allowing them to pay £1/day as opposed to £1.80, a significant saving, although it requires setting up a direct debit.

• Consistent presentation of dominant ideology. Broadly pro Brexit, and supportive of May's government.

• The Times will shift their ideology in order to suit their audience. An industry dominated by profit and power.

• "The isis bride" (former?) British Citizen, a particularly emotive issue for British audiences, that encourages debate and discussion, encouraging audiences to buy every week.

• "Boy 7 electrocuted after climbing over pub wall"

• The Mirror

• "How to make the most of your GP appointment" - practical yet ridiculously common sense life advice, providing the audience with the gratification of information.

• Puzzle Solutions - the solution for the puzzle is published the next day: codebreaker puzzle = £75.

• "Good food daily recipe to collect" encourages brand loyalty.

• Online comments on The Mirror online allows audiences to share their own views and opinions which may be radically offensive: an excellent example of Shirky's theory.

• The Mirror cultivates a left wing ideology, constructing a left wing audience who show brand loyalty to the product.

• Jordan Pickford - English goalkeeper involved in a street brawl. "if it bleeds, it leads" Especially important to working class audience fascinated by alcohol, football and fighting, cultivating the ideology of the target audience.