- Who publishes Attitude?
- Stream Publishing Limited
- What other products does the publisher publish?
- Hertz, Vauxhall etc.
Stream bought Attitude to reduce their competition as they already have bought a gay magazine so by buying the bestselling gay magazine they are conglomerating to reduce the competition which is an example of horizontal integration and risk adverse practices.
2/3 of a magazines revenue comes from sales and a 1/3 comes from advertisements. If a magazine didn't include adverts then the cover price would increase (Example adbusters which RRP is £11.99).
The audience for Attitude is a professional male meaning that they have cultural capital and quite a prestigious job.
'Pink Pound' - Because gay men won't necessarily have kids they are seen to have more money and more expendable income so they can spend it on your product.
The only reason for a media product to exist is to make money. It is a consumerist society.
Brand Identity is the ideology of an institution (an institution being a company) what is it actually putting out there.
The inside front cover double page spread is £157,000.
Synergy is where two things work well together, convergence leads to synergy.
Stream have internationalised their brand. They own a gay dutch magazine even though its published in English.
Companies try to be risk adverse by using multisector and multimedia integration. David Hesmondhalgh produced the idea of multimedia integration.
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