Radio Unit - Lesson 3

How does LNWH abide by OFCOM's regulatory framework?

• 'Ensure a wide range of services and a wide appeal is available.'
• Although the show is broadly middle class, the show always has something different therefore a wide range of services and a wide appeal is available.

• 'Maintain plurality in broadcasting.'
• Through use of the danish chef.

• 'Protect audiences from offensive or harmful material.'
• the show does often swear but swearing isn't deemed as offensive to the audience through regulations.

• 'Protect audiences against unfairness or infringement of privacy.'
• They never talk about anyone else, if they are to be brought up then they wont explain who they are which keeps the persons privacy.

Diversity and Creativity in the media.

• Curran and Seaton claimed that the media are controlled by a small number of companies driven by profit and power. They claimed that the concentration of media is limiting variety, creativity and quality and that if ownership of media can be more diverse this will help to create more varied and adventurous productions.

• BBC could be seen as an exception as they are not driven by profit due to them not making a profit as they are a public broadcasting service, however they do need money as they need money to make more shows.

• Adbusters is a completely not for profit media product.

The Times is published by NewsUK, they are a major publisher this is bad as we will constantly be seeing the same ideology through different media products.

Comfy Radio - LNWH

• They do not have any annoying voices, they're just calm and not annoying to watch.

• It meets the needs of the audience as it is repetitive and slow, there isn't much going on, and its relaxing for the target audience.

• It offers a non judgemental space, nobody is having a go at anyone they all have their own time to speak there is a friendly egalitarian and producing a utopia for the audience where middle class women sit and talk being undisrupted.

One of the most important things for a media product is that it needs to have authenticity. They can do this through hashtags.

Hashtags are used to share information quickly.

They mention the hashtag on the show but the hashtag isn't used very much which shows that their target audience is older and they aren't on twitter a more suitable social media platform is Facebook for the older generation.

It allows people who are not the target audience to still interact with it. For example, a man with no hair enjoyed the hair episode, so he is the complete opposite from the target audience intended for LNWH.