- Soundtrack - Mogwai
 - Glasgow Megasnake (Mogwai) - Electric/Metal.
 - The soundtrack for Les Revenants was performed by Mogwai.
 - There are no lyrics in their music and they are an instrumental band.
 - Not exactly typical rock.
 - Distorted guitars.
 - Their songs tend to be very long.
 - Mogwai lack a frontman.
 - They look boring and very casual.
 - Not very attractive.
 - They are from Scotland.
 - Golber wanted to attract a preset audience already.
 - Mogwai own their own rock action (vertical integration).
 - example of conglomeration and synergy (two media products working well together).
 - Allows international audience to find out who Mogwai is.
 - Subcultural capital - Mogwai tend to turn down tv shows.
 - Both o them (Les Revenants and Mogwai) are quite a good fit as they are both different.
 
Les Revenants Trailer Analysis - How does Les Revenants target its audiences through the trailer?
- Targeted towards a International audience, as the writing is in English.
 - Quotes from the newspapers such as the Sunday Times, which is an english newspaper.
 - Sells the show as a horror, action, drama show.
 - The trailer has been assembled with loads of clips from the TV show.
 - It makes it more exciting, this show is an atypical horror show which is hard to sell.
 - Stuart Hall Reception Theory - because it has so many different genre conventions, may take interest in the intertextuality.
 - Les Revenants encourages people to have an active reading.
 - Les Revenants invites its audience negotiate its readings.
 - Hermeneutic codes in the promotional campaign of the wedding dress and why is he wearing it? who is the groom?
 - Poster targets the french audience through the use of a 'love story'
 - The font is split which could be considered a binary opposition of the dead and alive.
 - No marks for knowing what happens after the first episode.
 - Another example of merchandise is a book of Les Revenants written by Seth Patrick.
 - Buying a t shirt because you enjoyed the show would show to other people that you are a super fan.
 
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