Music Video

Kylie Minogue - Hand On Your Heart

• Use of Gratification - Bright colours and hearts.
• Primary audience can be teenage girls.
• Ideology is about love, not sex.
• The Mise-en-scene of her hair appeals to the target audience as it is aspirational for a young target audience.
• The mise-en-scene of her outfit encodes the ideologies of the music video as their are hearts all over her dress.
• Reach out for a more male audience as she is trying to look sexy.
• Always looking directly into the camera which is an example of a direct mode of address, always happens in music videos because the artist is always trying to make you feel involved. 
• The narrative in this can come through the symbolic code of the change of the dress and they can mean all different type of things, its left up to the audience to decide what they believe. The video doesn't anchor the audience in so the audience are left to do a negotiated reading.
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