Magazine 1 - Lesson 5 - Industry

Magazine Industry - Woman Magazine

• Brand Identity

• Brand Identity is how a business presents itself to and wants to be perceived by its consumers, and also how it differentiates itself from competitors.

• By knowing exactly what audience you're targeting you can include relevant information which will be interesting to your audience and you can also use targeted advertisements as 1/3 of revenue into magazines comes through advertisements.

• Brand Loyalty

• Because you're the magazines target audience you will relate and enjoy the magazine so you will carry on to read it and buy it so it creates brand loyalty between the producer and the consumer.

Comparing Brand Identity

• The front cover of VOGUE magazine is quite minimalist and classy and modern and looks much more high end compared to the Woman magazine which seems more cluttered and chucked together.

• The colour scheme's of both magazine's are completely different as VOGUE is all green's and blues with the model taking centre stage and the writing being less important than her. Whereas on the Woman magazine there are different colours, of pinks and whites etc. so the model doesn't stand out as much and she just blends in and the writing is more important due to the model not being known whereas on VOGUE model Sophia is a well known model and actress.

• The model on VOGUE looks mysterious but also looks smart as she looks like she's thinking and she looks like she is confident and superior whereas the model on woman magazine looks like she is naive due to her smile being a bit silly and fake. Her smile also looks extremely forced its emphasised due to her having an overdone smile, we can see all the bunched up lines on her face and it looks too much which shows that she is in a passive position.

• Woman magazine wants the world to know that it exists whereas VOGUE doesn't care because if you know you know which gives a snobby mode of address towards the audience, you need to know about fashion to read this magazine.

• Sophia is 31 in this image whereas in Woman we estimate she is around 35, but the model in woman who looks older is portrayed in a more childish way as of her forced smile, but Sophia who we suppose is younger is portrayed in a more mature and independent way.

• If the lexis doesn't allow you to read it and understand it then it is restricted lexis, which is what we see with the headlines in VOGUE magazine. 'and how to scintillate almost anywhere'

• VOGUE doesn't mention anything about kitchens whereas woman magazine mention it on the front cover. So it shows that VOGUE is established as they dont need to sell what is inside the magazine into their consumers.

• VOGUE is glossy so this connotes the expensiveness of the magazine and you will keep this magazine for years as its a monthly magazine, whereas Woman magazine comes out every week so its one of the magazines that may get chucked away as theres a new one coming out next week.

• In Woman magazine she is the friendly person from down the road and she is not scary if anything she is probably scared of you compared to VOGUE who is usually the person that everyone is scared off and wants to secretly be like her or be friends with her.

To what extent is Woman magazine specialised and institutionalised media productions? Make reference to their distribution and circulation.