Genre and Intertextuality

Genre and Intertextuality

Genre - A type of media products... governed by implicit rules that are shared by makers of the product and the audience for it.

Music Genre Game;

• pop
• rock
• r&b
• house
• jazz
• classical
• grime
• rap
• hip hop
• indie
• occasional
• punk
• scream
• instrumental
• karaoke
• country
• electronic

Traditional genres are quite useless now as they are so broad and aren't useful as a frame of reference
The more important terms are those of sub-genre or a hybrid genre

• Hybrid Genre - contains aspects of 2 or more genre's 
• Example: Romantic Comedy (RomCom) 
• Example: The Walking Dead

• Sub Genre - Genre within a genre
• Example: Zombie (Shoot in their head / eat brains / never use the word 'Zombie')
• Example: Paranormal Activity / Vampires / Torture / Comedy. 

What makes the genre is the conventions and generic paradigms within it.

• Generic Paradigms - also known as genre conventions, are aspects of media text (for example editing, mise-en-scene, sound etc.) that demonstrate to the audience what genre a media product is. 

Iconography - The familiar signs of genre

• Western - Cowboy hat/ shocked close ups

Utopia - Trailer

Genre;

• Surrealism, the whole thing feels like its part of a dream or you're seeing it through the eyes of someone who is on drugs and the idea of a mystery.
• The generic paradigmatic features to make it seem like a mystery as there is contrapuntal music, this is when the music doesn't line up with the scene which creates confusion and mystery within the audience.

• With senses of horror and thriller from some of the images shown. 
• The generic paradigmatic features to make it seem like a thriller is the photos shown of the boy with his eyes out with some scary figure standing behind him.

• Psychological Horror
• The generic paradigmatic features to make it seem like a psychological horror is the creepy bunny on the street, the man tumbling down the stairs the fact that nobody else is seen in this trailer rather than the cast members. 

Intertextuality

• Intertextuality is the shaping of texts meaning through referencing or alluding to another text. Texts provide context within which other texts can be created or interpreted - reflecting the fluid boundaries or genre convention. 

• Intertextuality involves the audience on a level that was not previously possible and it makes the audience feel good and understand the context more to someone who perhaps wouldn't understand that type of intertextuality.

• It is also used for comedic for something serious made into something funny. 

• It also broadens the demographic and reaches a wider audience to promote their show. 

• It makes something very sexualised into a very innocent clip.

• Comedy makes it easier to deal with social problems in the world and makes it easier to understand aswell, laughing is important.