Kristina's Media Blog: Comparing Advertisement Genre's

Low key lighting to reflect on their life and/or living conditions.
Costume is dull and looks dirty also it doesn't fit properly showing that it could be his mothers/sisters clothes it shows that they are living in complete absolute poverty.
Text is all in sans-serif so it is in an informal typography, so this appeals to people who are more working class, it also is more easier to read and simple so it doesn't take much reading to understand what its trying to say which is good so then people can quickly read this and understand straight away the kind of message they're trying to get across.

It is very direct address towards the people reading the media text always speaking directly to the audience, saying 'You can help' or uses the guilt trip in the idea that they say 'will you help?' like the example I used has done. This makes the audience feel as if it's their responsibility which makes them want to help and feel like they have no other choice than to help these less fortunate children.

The ideology in this is the fact that we should help these people that have been put in a less fortunate position than the norm, so our belief's is to help out these children as they are children and nobody wants to see children have a bad upbringing as that shapes their future, so us as the older and better off audience are always expected to help out these children.

The clear stereotype is the child in poverty, so they are wearing clothes which are clearly been handed through generations hence the size, the 'unclean' look, so they look grubby and dirty as they cannot afford a decent wash. Also the stereotype of these children majority being black, majority of charity adverts use a black model to put emphasis on the fact that they are in poverty, maybe due to the fact that years ago black people were considered dirty as white is clean 'pure white' 'as white as white can be', but then these black people are connotations to being dirty, which is used in this advert to show how this child is dirty and cannot get the best out of life due to his family situations.

The costumes used are all considered to be high end and extremely expensive and also seen as sexy, the woman in minimal clothing is sexualised which is a very common in high end clothing adverts.
There is no text which is common in high end adverts, as they don't really need to persuade you to buy it through text as all you need to know is the brand selling it as they are a well known brand and you know that the clothes are going to be of high quality due to the expense of it.
The setting of the advert is also quite strange as it is always in very weird places where the audience cannot relate to, adding to the sense of the luxury of the item as it is somewhere we have never seen before or been so it is a luxury to be able to wear it. Also this is added to by the camerawork as we see men standing on ledges which have been editing together so it looks quite simplistic with the basic colour scheme but then at the same time it has all been editing together.

There isn't any text in this advert other than the brand, to be able to understand their approach, but this is purely because the name is known and you know you don't need to be persuaded to buy this item as you can ensure the quality will be good due to the price tag and the brand name on the label.
You can tell though from the advert that it is extremely high end so it is aimed at middle class and up, the ones who have enough money to afford their luxury clothing.

The ideology behind high end clothing adverts is that the women need to wear skimpy small clothes to get all this male attention and at the same time the male's need to make the effort by being classy and dressing smart, so a women in order to get a males attention needs to have a good body and wear heels with a tight figure hugging bodysuit and with boys they need to all be wearing smart suits in order to compete for this women's attention.

You have the stereotypical girl with lots of makeup on, drop dead gorgeous with a good body wearing short dresses or figure hugging outfits to catch the boys attention and they do indeed win this attention.
You also have the stereotypical male looking into the distance with the perfectly chiseled face, wearing a perfectly fitted suit with the expensive watches on giving the girl attention.
This is to show that if you wear this clothing then you can look 'that good' and you can catch the girls/guys attention and 'succeed in life'

Kristina's Media Blog